Without the need for a download – a distinct advantage that WebAR has over its app-based counterparts – users can engage with the technology through triggers such as a QR code, link, or real-world object.

WebAR’s instant accessibility eliminates a huge barrier to entry, as opting for an app-based AR requires downloading a standalone mobile application from the App Store or Play Store. In fact, studies have shown that there is a 50% drop-off in engagement for any digital experience that takes over 30 seconds to load. Downloading an app to load an AR experience often takes longer than this.

Web-based AR is such a potent tool because it allows USERS to immediately ‘experience the experience’ without annoying load times and multiple steps. It also provides a uniform experience across devices and browsers.